The concept of technology map is not new. It may be the first time you see this term or read about it, but the truth is that some companies have for many years using technology maps to make their decisions about developments and future technologies.
The fact that the technological map is not an extremely popular term is due to the fact that until very recently, a technological map was a task of Titans that only an organization with resources, such as a technology center or a large company with a powerful department Of development, they could afford.
Now thanks to the development and proliferation of databases and analysis tools, it is possible to create your own technological map without having to incur excessive costs or beyond your reach.
But better, let’s go by parts and see that it is a technological map and for what it serves
Okay, but … what is a technology map?
A technological map, is a tool that synthesizes graphically or graphic sequences, those technologies or subtechnologies that are being investigated more. It measures the research effort of some technologies against others and their evolution in a certain period of time.
It is therefore a management tool for the company that must facilitate and help understand the technological environment in which we find ourselves and the interrelations among the agents of this environment. The concept is very abstract but the result of these technological maps is very tangible.
I think it is best to show some examples so that you see firsthand what I mean:
Some specific examples of a technological map:
Each of these technological maps have been elaborated through the analysis of thousands of data and sources, using computer applications to carry out the work. Something that until recently was not possible or at least unthinkable. Of course there are different formats and map models.
Technological map of patents:
Technological map of scope of protection
Technology map of emerging and emerging technologies
The union of these maps, together with others and the data obtained for its elaboration is what allows to draw a broad and deep context in what we call a macro technological map.
Joining the pieces in a macro technology map:
Each of these maps together with other visualizations of the data together give us an overview of what is really happening in a fast and simple way. And this is one of the main advantages of having this tool
“A technological map facilitates the evaluation and understanding by the management of the technological context in which the organization travels.”
I highly recommend that you read this article:
The potential and danger of radical innovation
And thus better understand the utility of this tool.
For me it serves a technological map:
A technology map is a powerful management tool. Basically it serves to guide us and we can know:
- What technologies are emerging and have opportunities for success
- What technologies are being abandoned because they are mature or not being successful in the market
- What technologies are triumphing
- Which are too busy or too busy to try to introduce us
- And where there are opportunities not occupied by other companies.
Apart from these five points, a technological map is always useful to avoid what the European Union has begun to know as the cost of ignorance, or rather the cost of reinventing the wheel.
And in 2002 the media and the press echoed a report published by the commission which showed that 31.8 billion euros were spent in redundant investigations each year in Europe. In addition, it is estimated that around 300,000 applications for patents are rejected in the world for revindicating already known solutions.
Well, to finish and summarize, let’s stay with three ideas. A technological map:
It gives us very precise guidelines on the technological evolution of a sector.
It prevents us from destructive innovations, discovering gaps and opportunities that others have not yet taken advantage of.
It allows us to delve into very specific data and know what each company, scientific or developer is doing, avoiding the dreaded duplication of research or redundancy of research.
Alright, now you know what a technological map serves and who they are. In future entries we will talk about the tools that exist to create them and how you can use them.